Black Friday Shopping Tips

If you must brave the crowds, be prepared. You’re really going to head out there? Then this isn’t a time for messing around. This is a time for strategizing! Get the Thanksgiving Day newspaper in your area and flip through all of those ads. You might be surprised to notice how many of the ads are time-sensitive — as in, deeper discounts may apply if you shop before 10 or 11 a.m. or noon. Other ads will let you know what time certain stores plan to open and close.

Shop with a list. You’ll feel more in control and focused if you head out with a list of the people you’re shopping for, the gift ideas you have in mind for them and the target price range for each item. Otherwise, a shopping day like this one could be so overwhelming that you might fail to accomplish as much as you had hoped.

Bring the ads you found. If you saw an advertised special that really impressed you, bring the ad along to avoid any disputes over how much an item is supposed to cost on Friday. Having the ad also could come in handy at stores promising “lowest-price” guarantees – especially if you find lower prices elsewhere.

Pick the right shopping buddy. Unless you want to bicker and feel frustrated all day, think hard about who would get into the spirit of a shopping day like this.

Make friends with people in line. A spirit of camaraderie will not only make the long, dark wait more pleasant — it also could prove to be a godsend if you must give up your place in line so you can run to the bathroom. You could offer to hold a place in line for your newfound friend in return.

Decide how early you’ll arrive, and plan accordingly. Can’t resist the urge to stand in line in the dark before your favorite store opens at 5 a.m.? Then remember to dress comfortably — warmly enough for the time you’ll spend outside, but with layers so you won’t collapse from heat stroke inside stuffy, crowded stores. Comfortable shoes are a must, and so are portable snacks and drinks. They’ll prevent you from having to endure low blood-sugar levels, dehydration or congested food courts.

Distinguish between deals and duds. To ensure you’ll be getting an actual bargain rather than a ho-hum or too-high price, visit Web sites such as BizRate.com, Shopping.com and PriceGrabber.com as you’re doing your research to get a sense of how much items should cost